Branding is at the core of everything we do. We help companies develop an identity, focus their mission and present their values and culture in a consistent and powerful way. Sometimes that means refreshing an outdated brand. Other times, we’re developing a brand from the ground up, utilizing our expertise and experience in design, marketing and strategy to support the launch of a new company or product.
Branding & Consulting
We work with brands to develop an overarching brand strategy with tangibles like mission, values and messaging.
Naming a brand is a crucial first step in the branding process. We’ve worked with several startup companies such as Trapezium, Swoop, and End it Right to develop a strong brand name.
LOGO AND IDENTITY DESIGN
Our logo and identity design process is a collaborative effort led by designers and creatives. We begin by going through our discovery process. Then we take client feedback and iterate to hone in on a final logo and identity design.
We develop top-level brand messaging, including reusable taglines, unique selling points, mission and vision statements, and core values. Our strategists and creatives work together to support all copywriting needs, from creative ad copy to social posts to full website and marketing copy. We make sure the brand voice is established, consistent and on-strategy.
We can include brand imagery as part of our branding package for clients. This can include a brand mark, branded icon series and custom photo banners that can be used on the website and for marketing materials.
The final step in a good branding process is to clearly lay out guidelines for how to use the brand in the real world. We do this in a comprehensive document, laying out dos and don’ts and usage guidelines so our clients are empowered to never venture off brand.