We believe digital marketing should be driven by business goals and focused on the target audience. We use an integrated and flexible approach, utilizing diverse skill sets across our team, and we dedicate ourselves to constantly improving results.
Who are your website visitors, and where are they coming from? What information are they seeking, and what makes them take action on your site? These are the types of questions that we explore with web analytics- the analysis of the data surrounding your website traffic. The answers we uncover inform a host of marketing decisions, from which marketing channels to focus on to what kind of content to produce. Delivered to you in regular reports, they can also help you make data-driven business decisions concerning the markets you serve, the products you offer, the segments you focus your energy on and more. At the end of the day, this all leads to a healthier bottom line for your business.
We approach search engine optimization with a user-first mentality. Instead of trying to decode search engine algorithms, we focus on proper website structure, clear information architecture, and informative metadata and markup. By combining these elements with outstanding content, we provide users with the experience and information they want. This approach improves search rankings and increases quality organic traffic for our clients in a healthy and sustainable way.
Content marketing is all about rising above the noise these days. Achieving thousands of social shares and comments is not luck; it’s the result of good planning, knowing what your audience is looking for and creating content that is unique and worth sharing. We help clients develop a content strategy, steer their publications with an editorial calendar and provide the creative and technical resources to keep a consistent flow of quality content that will engage the target audience.
SOCIAL MEDIA MARKETING
You may be surprised that great social media isn’t created on a whim. You start with a social media strategy that defines a target audience and solidifies a brand mission and voice. We provide social content themes, a posting schedule and tactics for increasing reach and engagement across the social networks that are relevant for your business. The day to day stuff is a lot more fun when people are interacting and the strategy is working.